Infantino: No extra revenue for FIFA from hydration breaks

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FIFA president Gianni Infantino has defended the introduction of hydration breaks during the World Cup, insisting they are implemented solely for sporting reasons and not for financial gain.

Three-minute pauses have been introduced midway through each half of World Cup matches held in North America, with the aim of helping players cope with extreme heat conditions.

Equal conditions for all teams

Infantino said the decision was made to ensure “equal conditions” for all participating nations throughout the tournament.

He stressed that all commercial broadcasting agreements were finalised well in advance and that FIFA does not generate additional revenue from the stoppages.

According to him, the breaks allow teams to compete under the same environmental conditions, regardless of match timing or venue.

Mixed reactions from players and fans

The hydration breaks during World Cup matches have received a mixed response from players, coaches and supporters.

Some fans have booed when referees signal the stoppages, while managers have used the pauses to provide tactical instructions to their teams.

England head coach Thomas Tuchel noted that the breaks “change the characteristic of the match more than expected”, highlighting their impact on game rhythm.

Broadcasters benefit from advertising time

Although FIFA has denied any financial motivation, broadcasters in several countries have used the pauses to air advertisements.

Industry estimates suggest that advertising during such breaks could generate significant revenue, particularly in the United States, where major sporting airtime commands high commercial value.

However, FIFA maintains that this is unrelated to its own commercial arrangements.

Heat concerns drive implementation

Infantino also pointed to player welfare as a key reason for the hydration breaks, noting that the tournament schedule is demanding, with teams potentially playing multiple matches in a short timeframe.

Some matches have taken place in extreme heat conditions, while others have been played in air-conditioned or roofed stadiums.

The breaks, he said, help reduce physical strain and ensure player safety across all venues.


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