The European Union has introduced a new customs duty that changes how low-value online purchases are taxed, directly affecting platforms such as SHEIN, Temu and AliExpress. The new system ends long-standing exemptions on small parcels from outside the EU and adds a flat charge per product category.
What changes under the new system
From 1 July 2026, the EU applies a flat €3 charge per product category on goods imported from non-EU countries. This replaces the previous exemption for shipments under €150, which allowed millions of small parcels to enter the bloc without customs duties.
The European Commission says the reform aims to close loopholes, improve product safety checks and create fairer competition for European retailers.
Why the EU introduced the customs duty
Officials say the previous system created major distortions in the internal market. More than two billion small parcels enter the EU every year, many with undervalued or incomplete declarations.
The Commission also points to unfair advantages enjoyed by large non-EU platforms, which ship directly to consumers while avoiding traditional import costs.
How the new charge works
The €3 charge applies per product type, not per parcel. This means mixed orders can attract multiple fees depending on the items included.
For example, a package containing a book, a notebook and a pen would generate three separate charges.
Additional changes under discussion include a possible €2 handling fee and stronger digital customs controls, which could affect delivery times.
Under the new rules, platforms such as SHEIN and Temu will be treated as “deemed importers”. This means they carry legal responsibility for ensuring products meet EU safety standards.
Authorities can impose penalties if goods fail to comply with regulations.
What consumers should expect
The EU customs duty does not end cross-border shopping, but it signals tighter controls on low-cost imports. Consumers may see slightly higher prices and longer delivery times as compliance checks increase.
The EU also plans to fully remove the €150 exemption by 2028, meaning all imported goods will eventually face standard customs treatment.
Key changes for shoppers
• €3 fee applies per product category, not per parcel
• Mixed-item orders may attract multiple charges
• Platforms become responsible for customs compliance
• Return shipping does not refund the fee
• Faulty goods may qualify for reimbursement under customs rules
• VAT rules remain unchanged under IOSS systems
• Domestic EU purchases are not affected
• Full standard customs regime expected by 2028
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