Easter price concerns dismissed as exaggeration
Discussions around the cost of the Easter table have been described as exaggerated and repetitive, according to Andreas Chatzigiadamou, Executive Secretary of the Cyprus Supermarkets Association. Speaking on a local programme, he said that claims of steep price increases and shortages ahead of Easter are not grounded in reality.
He noted that similar narratives emerge every year, creating unnecessary concern among consumers despite stable market conditions.
Adequate supply across the market
Addressing supply concerns, Chatzigiadamou stressed that there is full availability of products across supermarkets. He reassured consumers that there is no reason for concern, as supply chains- both domestic and international- are operating without disruption.
He also highlighted that even during recent crisis periods, Cyprus did not face significant food shortages, reinforcing confidence in the market’s resilience.
Temporary gaps, not real shortages
Referring to occasional reports of empty shelves, he explained that these are typically caused by isolated consumer behaviour, where individuals rush to purchase large quantities.
“These are not the norm and do not constitute real shortages,” he clarified, criticising the tendency to generalise such incidents into broader claims of market crisis.
Lamb prices expected to remain stable
On the issue of lamb prices specifically, Chatzigiadamou rejected claims that prices could rise to €20 or €30 per kilo, calling such reports excessive.
He expressed confidence that consumers will soon see that these scenarios are unfounded, adding that supermarkets are already prepared and will offer options at prices similar to last year, ensuring affordability and choice.
No evidence of profiteering in supermarkets
Responding to concerns about profiteering, he stated that no such practices have been identified among association members.
However, he acknowledged that exploitation has been observed in other sectors, pointing to a sharp increase in liquefied gas prices, which has already been formally reported. He stressed that such practices are unacceptable and that the association remains vigilant.
Call for responsibility across the market
Chatzigiadamou urged all market stakeholders to act responsibly, particularly during periods of financial pressure on households. He emphasised that competition among supermarkets- both large and small- benefits consumers by maintaining price stability and expanding choice.
He also noted that consumer research and price comparison remain key tools for securing the best value.
“Household basket” impact questioned
Finally, he argued that the “household basket” initiative has not significantly reduced costs for consumers. According to him, supermarkets already provide sufficient transparency through offers and modern communication channels.
He warned that careless public statements about price increases could fuel opportunistic behaviour, calling for greater caution from authorities.
Chatzigiadamou concluded by expressing confidence that, as in previous years, post-Easter assessments will show that concerns were overstated, underlining the market’s ability to adapt and respond effectively.
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