Featuring cinematic storytelling and powerful visuals, the content reinforces Parimatch’s passion for pushing boundaries alongside UFC
Parimatch’s latest campaign brings cinematic flair and raw intensity to the screen, capturing the emotion and energy required to compete in the world’s premier mixed martial arts organisation. The campaign builds on major sports partnerships that have made Parimatch a global backer of professional sports, with a strong presence across Asia and the MENA regions. Released ahead of UFC 321: ASPINALL vs GANE, it sets the tone for what promises to be an unforgettable event.
The innovative campaign labelled “Get Closer. Feel Everything” redefines fan connection, bringing audiences closer than ever to the intensity of the Octagon®. Raw energy. Elite strikes. Heart-stopping moments. Experience what TV screens can never capture.
“UFC has always been personal – first for me, then for Parimatch,” said Sergey Portnov, CEO of Parimatch. “I grew up dreaming of becoming a pro fighter, training Muay Thai twice a day to the extreme. That passion never left me, and it evolved into years of partnership with the UFC. As someone who lives and breathes combat sports, I know fight fans want more than watching through screens – they want to feel the cage shake, to experience raw, unfiltered access to the Octagon®. This is only the beginning. Campaigns like this will drive our fan engagement strategy as we expand into new regions and strengthen our global presence.
Beyond the screen: Where real UFC lives
Most fans watch fights through a screen and miss the thunderous roar of the crowd, the powerful force behind every strike, and the electric tension that fills inside the arena – now Parimatch is changing the game entirely. The campaign delivers cinematic-quality content that brings viewers closer to the Octagon® for every jaw-dropping knockout, lightning-fast dodge, and emotional victory celebration.
The high-octane video captures:
● Recreations of UFC events, showcasing the raw power and precision that makes champions
● Unfiltered athlete emotions – from the focused intensity before the fight to the explosive celebrations after victory
● Crowd energy that makes your pulse race and adrenaline surge
● Music-synced editing that amplifies every moment of impact and triumph
Bringing people back from boredom since 1994, Parimatch is an online entertainment company with 30+ years in the game. We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage. With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style. Parimatch is a proud partner of UFC in Asia, Manchester United’s official betting partner in Asia and MENA regions, as well as the sleeve sponsor of Leeds United.
