The pivotal role of Chinese suppliers in the success of major multinational corporations is under intense scrutiny as calls grow for the adoption of the “China+1” (C+1) business strategy. This approach is gaining traction amid ongoing geopolitical tensions and the potential implementation of trade protectionism measures.
The C+1 strategy encourages businesses to diversify operations beyond China, targeting countries such as India, Thailand, or Turkey, to mitigate risks and reduce over-reliance on a single market.
However, for supply chain leaders like Apple’s CEO Tim Cook, who recently visited China for the third time this year, the country’s role remains indispensable.
“There is no supply chain in the world more important to us than China,” Cook has stated in media appearances.
“I am very proud that Apple is exhibiting here alongside our partners. We couldn’t do what we do without them,” Cook said on 25 November during his visit to the 2nd China International Supply Chain Expo (CISCE), held in Beijing in late November.
This marked Apple’s second participation in the CISCE. A presentation at the American company’s booth during the event highlighted that over 80% of Apple’s top 200 suppliers manufacture and commercially promote their products within the Chinese market.
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Source: ANA-MPA
