Labubu toy seizure in Limassol raises trademark concerns

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Customs officers in Cyprus have seized five boxes of Labubu toys during a routine inspection at a Limassol transport depot, suspecting trademark violations. The Labubu toy seizure is part of ongoing efforts to curb illegal imports and counterfeits entering the country.

On 2 July 2025, Customs officials and officers from the Drug Law Enforcement Unit (YKAN) conducted a random inspection of an EU-originating sea freight shipment from Greece. While no narcotics were found, a more detailed examination of grouped cargo revealed several questionable items.

Among the seized goods were:

  • Five boxes containing more than 900 Labubu-style children’s toys, suspected of infringing intellectual property rights (IPR).
  • 2,250 branded lighters and undeclared mobile phones and accessories, all suspected of being counterfeit.
  • Unmarked Chinese-made electronics, including large electronic scales, petrol generators, and electric fans, all lacking the required CE safety markings.

The Labubu toy seizure involved parcels addressed to three separate companies in Cyprus. Authorities have held the items for further investigation to determine authenticity and possible violations of IPR legislation.

Labubu toys, part of “The Monsters” designer toy line by Kasing Lung, are highly sought after by collectors across Asia and beyond. Their growing popularity has led to a surge in counterfeit products, making them a target for customs enforcement across the EU.

The Limassol Customs Department has reminded importers and businesses that counterfeit goods not only violate trademark law but can also pose safety risks, particularly when aimed at children.

Investigations into the seizure are ongoing. Penalties for IPR violations can include hefty fines and destruction of goods.

Also read: €700 million fraud uncovered in Piraeus port operation
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