Danish retailer enters Cyprus market
Danish home furnishings retailer JYSK has announced its entry into the Cyprus market, continuing its international expansion with the opening of its first stores on the island in spring 2027.
According to the Ypervoreioi blog, the company plans to launch between two and four stores initially, with a long-term goal of establishing a network of 10 stores across the Republic of Cyprus.
Expansion under JYSK Greece
Founded in 1979 by Danish entrepreneur Lars Larsen, JYSK now operates around 3,600 stores worldwide, and employs more than 34,000 people. Its latest international expansion took place in Morocco in April 2025.
Operations in Cyprus will be managed under JYSK Greece, which already operates nearly 70 stores and has reported continued growth.
Up to 80 new jobs planned
JYSK President and CEO Rami Jensen said international expansion is part of the company’s DNA, and expressed confidence that the retailer’s Scandinavian furniture and home décor products would appeal to Cypriot consumers, as they already do across many European markets.
The investment is expected to create up to 80 new jobs in Cyprus. Recruitment has already begun, with the position of the first regional manager attracting almost 100 applicants.
Presence in 50 countries
With its entry into Cyprus, JYSK will expand its global footprint to 50 countries. Of these, 30 operate through company-owned stores, while the remaining markets are served through local partners and franchise agreements.
Key points:
- First JYSK stores in Cyprus expected to open in spring 2027.
- Initial rollout of two to four stores.
- Long-term target of 10 stores across the Republic of Cyprus.
- Up to 80 new jobs expected to be created.
- Cyprus operations to be managed by JYSK Greece.
- JYSK will operate in 50 countries worldwide.
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