The Ministry of Energy, Commerce, and Industry, in cooperation with the Trade Centre of the Republic of Cyprus in Beijing, participated with a country pavilion in the Food and Hospitality China (FHC) 2024 International Food and Beverage Exhibition and the Prowine Shanghai 2024 International Wine and Spirits Exhibition, which took place in Shanghai from 12 to 14 November 2024.
According to an announcement issued by the Ministry, Cyprus’ participation, as part of efforts to enhance the extroversion of Cypriot businesses and the promotion of Cypriot products in foreign markets, comprised seven companies from Cyprus active in various product sectors, such as cheese and halloumi, juices, wine, commandaria, zivania, beer, as well as other alcoholic and non-alcoholic beverages.
It is added that the Cypriot pavilions attracted a large number of businessmen, professionals, and traders from China and other countries who had the opportunity to taste the products sent from Cyprus, especially for these exhibitions, thus contributing to the enhancement of the visibility and export potential of Cypriot products.
It is also noted that important for Cyprus was the inclusion of Cypriot products in the tasting events that took place at the European Union’s exhibition stand, with the preparation of a dish according to a recipe of Cypriot chefs, with halloumi and commandaria as the main ingredients.
It is added that the two exhibitions are considered a benchmark for professionals in the sector, creating the ideal environment for the commercial promotion of products internationally and especially in the Chinese market, with the FHC 2024 exhibition, which was held this year for the 27th time, being visited by 171,828 professionals, while around 3,000 exhibitors from 50 countries participated.
Similarly, Prowine Shanghai 2024, which was held for the 11th year, was attended by 20,860 professionals, along with 650 exhibitors from 32 countries, the statement concluded.
Also read: Traditional Cypriot products at 7th China International Import Expo
Source: CNA/KA/GV/2024
