Apple has introduced a new leasing programme that allows customers to pay monthly for iPhones, Macs and other products, aiming to make its devices more affordable as technology prices continue to rise.
The programme, launched in partnership with payment platform Klarna, will initially be available in the United States through Apple retail stores, online platforms and the Apple Store app.
Monthly payments replace upfront costs
Under the new Apple leasing programme, customers can lease iPhones and Apple Watches for either 12 or 24 months, while Macs and iPads will be available through longer 24- or 36-month agreements.
Eligible products include the iPhone 17 range, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, MacBook Air, MacBook Pro, iMac, Mac Studio, iPad Air, iPad Pro and iPad Mini.
However, lower-cost products such as the iPhone 16, MacBook Neo, standard iPad and Apple Watch SE are not included in the programme.
The new scheme replaces Apple’s previous iPhone Upgrade Programme, which allowed customers to exchange their iPhone after completing 12 monthly payments.
Apple targets changing consumer habits
The company’s new leasing approach is designed to offer more flexible payment options and reduce the financial burden of purchasing high-end devices outright.
The lowest-cost iPhone leasing option starts at $17.99 per month, while the previous upgrade programme began at around $42 per month, according to Apple’s website.
Analysts believe the move reflects changing consumer behaviour, as many users are keeping their smartphones for longer instead of upgrading every year.
Francisco Jeronimo, an analyst at International Data Corporation, said the programme could encourage consumers to view devices such as iPhones and Macs more like subscription services rather than major one-time purchases.
Programme arrives before expected iPhone launch
The launch comes as analysts anticipate higher prices for future Apple devices, partly due to increased demand for memory components from artificial intelligence data centres.
Mike Howard, vice-president of memory coverage at TechInsights, said consumers may need to consider future premium iPhones reaching prices closer to $1,500 rather than the current $1,000 to $1,200 range.
Apple is expected to unveil its next generation of iPhones in September, with reports suggesting the company could introduce its first foldable iPhone.
Analysts have warned that continued price increases could affect upgrade cycles, making financing options such as Apple leasing increasingly important for maintaining customer demand.
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