The Paralimni–Deryneia Municipality has officially presented its new tourism vision through a promotional video titled “Protaras Riviera”, marking a strategic push to redefine the area’s identity.
The campaign introduces the Protaras Riviera concept as a modern, unified destination brand designed to strengthen the region’s international tourism profile.
Strategic branding and creative direction
The initiative has been developed over the past year under the guidance of internationally recognised brand strategist Peter Economides.
The video production and artistic direction were led by videographer Nicholas Petrou, who originates from the area, adding a local perspective to the visual storytelling.
Beaches, culture and year-round tourism
Through cinematic imagery and authentic moments, the Protaras Riviera campaign highlights the region’s key tourism assets, including its beaches, natural landscapes, cultural heritage, gastronomy, sports activities, wellness offerings and local creativity.
The strategy extends beyond Protaras itself, incorporating Kapparis, Pernera, Paralimni, Deryneia, Frenaros and Acheritou, with the aim of presenting the wider area as a single, diversified destination.
Positioning as a Mediterranean destination
A central message of the Protaras Riviera branding is that the region is where Europe’s first sunrise is seen each day, symbolising renewal and continuous inspiration.
The campaign also promotes the idea of year-round visitation, supporting efforts to extend the tourism season beyond the traditional summer months.
Long-term development goals
The Protaras Riviera initiative aims to position the region on the global tourism map as a modern Mediterranean destination rooted in heritage but focused on innovation and sustainable growth.
Local authorities say the strategy is designed to strengthen competitiveness and support the economic and social development of the free Famagusta region in the years ahead.
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