Company ramps up new hiring and seals major sports deals
26 September 2025 – Parimatch, the global entertainment brand, had its most successful appearance ever at the SBC Summit in Lisbon this month, as it continues to ramp up hiring activities for a major strategic push into Asia, while boosting its global presence with a series of high-profile sport sponsorship deals.
Parimatch’s stand at the Lisbon summit (Sept. 16-18), that electrified the event with an NYC Times Square vibe over 234 sqm, was visited by 400 people each day. The record engagement offered great networking opportunities, allowing the brand to engage with partners, recruitment prospects, and affiliates.
The company’s presence at the event comes right after major sports sponsorship deals, including Manchester United, who Parimatch is joining in Asia as the Premier League club’s official sports betting partner; a sleeve sponsorship deal with Leeds United; and a tie up as the Official Asia Partner with the hugely popular UFC.
Sergey Portnov, CEO of Parimatch, said: “Our record-breaking summit sets the tone for a new era at Parimatch as we expand in exciting and growing Asian markets and embark on a series of sports sponsorship deals that lift our visibility globally.”
The experience of presence at such conferences is not only about networking or partnerships, but also about hiring. The dynamic slogan “We Hire, You Win”, which was displayed on the giant screens of the Parimatch stand, attracted a great number of talents. As a result, recruiters were holding interviews right in the heart of the vibrant, high-energy environment all around them. This gave candidates a full immersion into the company’s energetic work culture. The recruitment team delivered outstanding results in the first few days, spotting top talent among dozens of applicants. And all this happened offline. Parimatch is continuing its search for A-Level professionals. For more information, visit the company’s official website or its LinkedIn page.
About Parimatch
Bringing people back from boredom since 1994, Parimatch is an online entertainment company with 30+ years in the game. We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage. With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.
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